Radio In-Store


Thanks to its original positioning between the wine merchant and the supermarket, with the selection, advice and quality of the former, and the choice and prices of the latter, La Vignery makes the pleasure of wine and whiskies accessible to the greatest number of customers.

The network has opted for instore radio Music Admix, with several different musical atmospheres available, some stores organise tastings around particular themes such as whisky and specific playlists have been designed to create a Scottish, Irish or Japanese atmosphere to accompany the complex flavours of the greatest malts.

Case Studies