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Our articles about music in stores, the retail world and its future, sound marketing, our advice on the musical atmosphere in stores, the digitisation of stores, the customer journey, digital signage... Some of our blog posts are translated into English but not all of them. - sorry about the inconvenience.
Measure in-store music performance
A SOLID IMPACT In-store ambient music must be inspired by quantitative web marketing, for a musical atmosphere that delivers a solid impact. If you are familiar with internet marketing, you know the A/B test system which aims to....
Big survey on sound marketing
BIG SURVEY Find the big Ecoutons Pour Voir survey on sound marketing and music distribution in stores at the following address https://brain.responsesuite.com/q/etude-marketing-sonore The answers are anonymous. However, you can leave....
Retention or acquisition?
Acquisition costs more than retention When we talk about growth, we most often think of acquiring new customers. Existing customers are not considered as real growth factors; and many managers...
Can Apple Music playlists be broadcasted in a store?
Another legal question.... A person contacted us to ask us, following our article on Spotify, if it was possible to use Apple Music in a new store it is equipping. The reason? He has a "family" subscription....
What does December have in store for you?
What are the prospects? Alarming figures Rich in information, this article from the Telegraph, an English newspaper that explained in January 2019 that for the first time smartphones had surpassed retail outlets as a means of communication...
Music in store, an overview
Panorama of music at the point of sale and the possibilities offeredThe revolution in uses As we know, music has undergone a revolution over the past ten years or so, which has occurred at several levels. First of all, the way to get music, thanks to....
Can Apple Music be used in a store or restaurant?
Can you use Apple Music in a restaurant, bar, store? Answer: It is tempting to use Apple Music© in your store, restaurant, or bar... The advantages of the apple brand solution are many, let's look at them one by one...
An interesting omnichannel solution
An interesting example of a mix between mobile technology and real SalesFloor advisors One of the difficulties of retail is to make the link between the website and the point of sale... As I mentioned in a recent article, the future...
Can I use Spotify in a store?
Possible, of course, but legal or not? answer with our specialist SPOTIFY® The question is sometimes asked: is it appropriate to use Spotify® in a store or point of sale? Before answering precisely, it is necessary to define what is...
Sign radio: definition
Brand radio, in-store radio, brand radio... All you need to know: Definition Definition A brand radio is a radio that broadcasts music and possibly messages during the opening hours of a brand's points of sale....
How many musical tracks in an in-store radio?
Number of titles, rotations, everything you need to know about the manufacture of in-store radios How many titles in an in-store radio? the question seems to call for a simple answer: as much as possible. some companies publishers of in-store solutions...
No, SACEM is not a tax
You can use the SoundCloud for your own personal use, although if you use music in a public space, it could be considered a public performance and you may need additional licenses for .
Which player to choose in digital signage?
Why a player? digital signage requires the installation of a player, i.e. an electronic box capable of broadcasting video and sound, and connected to a server via the Internet in order to perform updates....
Select a digital signage software
Introduction The choice of a digital signage system depends on many factors, including the specific needs of your business, the type of communication, and your performance indicators (KPIs)... The essential Defining your needs is not always something...